Utility maximization and melioration. Internalities in individual choice
Herrnstein, R. J.; Loewenstein, George F.; Prelec, Drazen; Vaughan, William (1993): Utility maximization and melioration. Internalities in individual choice. In J. Behav. Decis. Making 6 (3), pp. 149–185. DOI: 10.1002/bdm.3960060302.