Albert Bandura finds three main substructures in the human agency structure. First of all, we must have a motive to do something. Secondly, we need to know how to come to the result, and, finally, each action has something what the psychology calls the affect. Hereby we use this word to speak of something that goes beyond the strict rationality. It is, above all, emotions, feelings, and even such romantic things as hope, courage, or emotional outbursts. All these things have a remarkable characteristic that any serious science of humanity gets perplexed at an attempt to give a precise definition to any of these words. Indeed, affective states are situations when we rather feel than understand. The question what the role of the emotions in the efficiency increase of our actions is still open. We can’t say if affects are like white noise impeding the signal from our desired goal or, on the contrary, they’re the main leading force of our life. The approaches to this question that isn’t going to be answered ever differ in various theories. At the same time, there’s a temptation to leave the emotions aside and treat human activities as purely rational. Besides, outside the framework of philosophy the temptation is also to confine this rationality to the mathematical understanding of evident loss and gain. What can the self-efficiency be in this formal opinion? First of all, you have to select the right target, then consider the program of action that can help you to achieve the desired result and finally qualitatively and thus accurately perform everything you’ve scheduled. There’s usually a feedback element in this scheme. In other words, once you have some results you estimate them and control your further actions. According to a polysemic philosophic discourse this model is an evident simplification. However, with the help of the contraposition of simple and complex we can see the opposite extreme to the philosophic diversity. It’s by beginning with this simple aim-result model we can make our understanding of the addictive behavior more complex rather than simplified.