Nevertheless, the combination of a long-term aim and a short-term one in our alcohol addiction overcoming model rational choice story has some potential yet. We wrote before that alcohol addiction unlike some other drugs takes time and often reaches its peak when a person is at the peak of his / her career has a high position in the society, a good salary, favorite work: those things that are weighty not only at the rational level, but also provide strong incentives for the same reward system he / she stimulates with alcohol at the same time. The alcohol addiction study often contain the idea that, statistically, the addiction affects different social strata evenly. That is to say, the alcoholism is a business card of not only fringe population groups, but also writers and artists, for example. It has no mercy on business people, doctors and other well-paid and even privileged strata. Of course, specific features of alcohol careers in different strata do exist. We’ve already mentioned this and we’ll talk more about it. But we just tackle the matter of choice by such reasoning. The more complex the social functions of the person are, the worse is with the problem for him / her that the continuation of the alcohol career endangers, for example, scientific research or creativity or destroys his / her family. The situation may be even worse, if alcohol is taken by some writers or artists as a doping, an additional source of inspiration. Alcohol as a working tool begins to interfere with the work, in support of which it was used, although in an illusory and mistaken way. Facing the contradiction almost all people begin to understand alcohol as a problem, not a desired aim. The problem they fight against with or without success. The conceptual framework of this struggle is the next big part of our conversation. Right now, we just want to emphasize the thought we mentioned before: a person can find a possible alternative to the addiction in his or her own experience.