The Addiction Philosophy Map
Reward
Glossaries
| Term | Definition |
|---|---|
| Reward |
Reward -- the process of reward is essentially equivalent to the process of incentive motivation; that is, reward refers to the process of creating incentives (or, as a noun, a stimulus that triggers this process). Rewards (or incentives) cause future behavior to be changed in a goal-directed fashion so as to obtain again the situation or stimulus that triggered the process. This process normally requires three separate stages. The first stage is the activation of pleasure by the consequences of a particular act or event. In the second stage pleasure is associated with a mental representation of the object, act, event or place in which pleasure occurred, by the process of classical (associative) conditioning. The third stage involves the attribution of incentive salience to subsequent perceptions and representations of the associated object, act, event or place, which causes them to become ‘wanted’
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