salience

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salience
salience is attributed to subsequent perceptions and mental representations of the associated object, act, event or place, by a separate neural system from those responsible for the first two processes. This third process of salience attribution (incentive salience) is proposed here to involve dopamine. The attribution of incentive salience causes the associated situation to become attractive and ‘wanted’ and it is this psychological process that produces the direct manifestation of incentive motivation: goal-directed seeking and instrumental behavior.
Author: Valery Yevarouski
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