Pleasure
Glossaries
| Term | Definition |
|---|---|
| Pleasure |
Pleasure is USUally the first stage of the larger process of incentive motivation (together with incentive salience and associative learning) and serves as the normal trigger that activates components of associative learning and Incentive salience. By itself, however, pleasure is not quivalent to either reward or ‘wanting’: it is merely a subjective cxpcricncc or feeling. The evaluation of the sensation that produces pleasure is pre-conscious; only the product, the subjective pleasure, is experienced. In the present paper and in the context of addiction, the term pleasure is used synonymously with the terms cuphoria, hcdonia or positive affective state.
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