Alcohol consumption isn’t just its intake (the human behavior structure described by the consummatory model concept). Normally thу drinking pattern isn’t just a way to get ethanol. Wine drinking, as we described above, is a social act, not just a wish to consume this product. Besides, a non-addict can suppress the desire to drink following external factors or certain factors outside a person’s control can push him or her to drink despite his or her wish. Alcohol beverages have doubtful taste. They believe the first gulp won’t lead you to euphoria. It needs long-term experience. This observation is indirectly confirmed by animal tests. At the beginning to make a mouse drink alcohol, they mix it in small quantities with sugar syrup. Then gradually the alcohol concentration is increased while reducing the amount of sugar. By the way, this technique helps screen out naturally certain populations of tested animal that refuse to drink when the bitter component is bigger than the sweet one in some proportions. My dear readers can understand that this simple scheme can be extended to human experience. However, the structure that makes a human try and even regularly consume alcohol is somewhat more complex. Examples of adults, event celebration culture, a wish to be a part of a company or a community… Then there’s а “natural selection” like that one among mice. Four conditional group can be found in this respect. The biggest one is those who drink as forced by others. Some others gradually begin to like the taste of beer or wine. The third group includes those who may like or dislike the taste, but who really like the euphoric effect. Finally, people prone to the addiction may develop the process of this deviant behavior by getting used to alcohol consumption.

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