A key issue of the alcohol addiction study (as well as other addictions) is the issue of control. Given that alcohol intake is an action, it shall go its path from the stimulus to the realization. Assuming we’ve lost control of any process we’ve a fundamental and still unclear question of what or who controls it. In case of alcoholism, the search of an answer is more difficult due to our previously described internal and external worlds of a human. It happens that our environment isn’t just the nature and the social world, but also the processes in our inner organs and even or mind. That makes another question what a remote control is or, in other words, how we can determine the structure that, firstly, control things around and inside a human and, secondly, for the sake of which things called the feast of life are done. We can put this question another way: if our external world is an environment and the internal world is an environment too, then in both cases we’ve spheres to function – adopt to them, regulate or change them. The question is who the end beneficiary is, if even our internal world is adjusted to its demands. Note it the science haven’t found yet the exact structure of the brain or the point in charge of the beginning and the end of the human conscious activities. We understand it as a purely philosophic construction Descartes called cogito. There’re different approaches to describe the structure and functions of cogito. The traditional philosophic understanding of it is – it’s the beginning of our cognition. Descartes made phrase cogito ergo sum (I think, therefore I am) well-known. indeed, to think about something there shall be a subject capable to think and, since both the external world and the internal one can be objects of our reflection, it’s incorrect to identify this beginning (human ego) with a human as a physical living being.