The scheme we discussed above can be well applied to analyze the alcoholic behavior. Let’s remember just one thing: the simpler an action is, the more it’s correlated with the subconscious including the reward center. It means this structure of our mind is “tuned” not only to feel long-lasting euphoria from a goal achieved nicely, but also to control responses to short actions that require instant response instead of long reasoning. In this respect, the alcohol consumption creates a vicious circle when the euphoric effect controls itself. For the time being, we leave aside purely physiological mechanisms that require special consideration. In particular, the euphoria may require an instant effect and the amount taken has its own speed of coming into the bloodstream. A person may continue drinking even after the effect is achieved and so on. We’ll talk about it later. Right now, our sphere of interest is different. A person becomes an alcoholic through some practical experience. The algorithm is quite simple at first: one has a small drinks, gets some pleasure and turns his or her attention to other things. Then the physiology itself requires increasing doses. However, at a certain stage the whole neurotransmitter system changes and the alcoholic becomes unable to choose the right amount to make the system function normally – not event to say effectively. Thus, the euphoria is replaced with the stupor. Addict begins to experiment with doses or change the schedule of their intake. However, it merely increases the reward system functioning randomicity. The person loses control of the amount consumed and of the whole behavior system. For the alcohol not only impedes the execution of long-term aims, but also unbalances the short action efficiency estimation system, which results in a pathological helplessness of an alcohol addict. The strategies the alcoholic uses to regain the control of drinking have multiple descriptions and are considered false, as a rule. The exception among them is Moderation Management program that aims to teach an addict to control his or her drinking habits. I feel really skeptical about it.