December 2016
Studies of the neurobiology of reward are important to advance affective neuroscience, and they provide insights into a variety of psychopathologies, including drug addiction, eating disorders, obsession and depression. Progress has been helped by the ability of neuroscientists to manipulate an ever-expanding number of brain components. Future studies will be most useful for elucidating the roles of brain components if they can similarly parse behavioral reward into its actual psychological components.
Hochschild, Arlie R. 2003. The managed heart: Commercialization of human feeling. The book is a bona fide analysis of what its author calls selling emotions. According to this book we can imaging most internal traits of a human mind, such as joy or pleasure, under control of the narrative ego and even certain outside (hereby management) needs. Check your smile motto isn’t just for supermarket workers. It’s for nearly every sphere of public life. Resorting to what Karl Marx once said, we have to objectify our thoughts constantly (Verdinglichung, eng. Reification). It means turn some of our mental vibes to things (material and ideal).
However, the present results suggest that drug-induced mood-elevating effects are more closely related to neurotransmitters other than DA [3,37,62–69], perhaps serotonin, norepinephrine, glutamate, GABA, endocannabinoids and endogenous opioids [2,70–75]. If DA’s influence on reward seeking behaviors is not accounted for by enhanced pleasure, this raises the question of why it has these effects. Perhaps the best-supported alternative interpretation from the animal literature proposes that DA enhances the incentive salience of reward related cues, increasing their ability to elicit focused interest and sustain effortful seeking [2,43,76]. This conclusion is largely based on extensive evidence that decrements in DA neurotransmission reduce the willingness to work for rewards [37,76] without changing responses in an index of feeding related pleasure [2,43]. Accumulating work in humans supports this interpretation also ([62],
However, the present results suggest that drug-induced mood-elevating effects are more closely related to neurotransmitters other than DA [3,37,62–69], perhaps serotonin, norepinephrine, glutamate, GABA, endocannabinoids and endogenous opioids [2,70–75]. If DA’s influence on reward seeking behaviors is not accounted for by enhanced pleasure, this raises the question of why it has these effects. Perhaps the best-supported alternative interpretation from the animal literature proposes that DA enhances the incentive salience of reward related cues, increasing their ability to elicit focused interest and sustain effortful seeking [2,43,76]. This conclusion is largely based on extensive evidence that decrements in DA neurotransmission reduce the willingness to work for rewards [37,76] without changing responses in an index of feeding related pleasure [2,43]. Accumulating work in humans supports this interpretation also ([62], Table 2). For example, in a series of studies conducted here, decreasing DA neurotransmission disrupted the tendency of subjects to respond preferentially to reward-related cues [55] and decreased the willingness to work for abused drugs [53,58] and monetary reward [Cawley et al, unpublished observations] on progressive ratio breakpoint schedules; each of these effects was produced without reductions in pleasure. Indeed, the majority of studies in humans have failed to replicate an ability of various DA lowering manipulations to diminish drug-induced pleasure [45–58]. The present results should be considered in light of the following. First, there was no direct measure of the ability of LDOPA to increase DA, leaving open the possibility that mood changes were not detected because L-DOPA failed to increase DA levels. However, this seems unlikely since similar doses of L-DOPA given to healthy human volunteers induce behavioural effects [77– 79] and increase striatal DA synthesis [80]. Pre-clinical studies confirm that L-DOPA increases DA levels in the intact brains of healthy animals, albeit to a lesser extent than in animal models of Parkinson’s disease [81]. Although, to our knowledge, there are no reports of L-DOPA induced DA release in healthy humans, the administration of 250 mg more than doubles ventricular CSF levels of the DA metabolite, DOPAC [82]. Moreover, robust LDOPA induced DA responses have been seen in patients with Parkinson’s disease [83]; intriguingly, these effects are largest in those who have developed pathological gambling and the ‘‘DA dysregulation syndrome’’ [84,85]. Moreover, in these patients, larger L-DOPA-induced DA responses are associated with higher novelty- and fun-seeking personality traits, greater L-DOPA induced psychomotor activation, and greater drug ‘‘wanting’’ but not drug ‘‘liking’’ [84].
References
Liggins, John, Robert O. Pihl, Chawki Benkelfat, and Marco Leyton. 2012. “The dopamine augmenter L-DOPA does not affect positive mood in healthy human volunteers.” PloS one 7 (1): e28370. doi:10.1371/journal.pone.0028370.
À la guerre comme à la guerre ( at war as at war). Let’s try to use it as an epigraph to our further discourse. Indeed, the conditions of a certain society or community give an answer to the possible borders of the narrative ego control over the whole human mind structure. Extremal conditions and strict system of social control practiced at war makes a person endure hardships and obey every clear order from others. The picture of a war, which is well understood due to the cinema, is a good example of the idea of the narrative ego’s total and absolute control of the whole mental structure. The parallel shows some other things too.

